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Today Date : Friday, July 12, 2024

MG Motor opens Chennai's StudioZ AR/VR Experience Centre

MG Motor opens Chennai's StudioZ AR/VR Experience Centre

MG Motor India, a British automotive brand with a 99-year legacy, has opened MG StudioZ, an immersive experience that uses VR/AR to bring the MG brand closer to car enthusiasts. The immersive experience includes a digital running façade, video wall configurator, and a mega visualizer with VR/AR zone. MG StudioZ also features an array of MG merchandise, allowing customers to express their love for the brand and take home a piece of the MG experience. The initiative resonates with the preferences and aspirations of modern, urban buyers who are tech-savvy and auto aficionado. MG StudioZ will showcase the recently launched Comet EV, Smart Electric Vehicle for Urban Mobility, and India's first Pure-Electric Internet SUV, the ZS EV. MG's commitment to digital innovation and customer-centric approach is evident in the MG StudioZ, which combines the best in technology and automobile experiences under one roof.
The store is designed with a focus on the younger cohort, incorporating captivating attractions tailored to engage Gen Z customers. MG StudioZ marks another milestone in MG Motor's journey as a pioneer in the automotive industry, redefining automotive retail and setting new standards while continuing to create exceptional products and user experiences.