MG Ranks Highest in India Sales Satisfaction

In an era of digitalization, with more than 73% of vehicle shoppers in India knowing the exact model to be purchased and 88% researching online, product discovery at a showroom remains an important driver of customer experience, according to the J.D. Power 2022 India Sales Satisfaction Index Study (SSI),SM released today. Since 2021, 

J.D. Power has re-launched the India Sales Satisfaction Index Study in partnership with NielsenIQ and the study finds that customers with a seamless product discovery engagement have an increase of 28 index points (on a 1,000-point scale) over those who do not (872 vs. 844, respectively). 

MG ranks 

However, more than one-third (36%) of customers in India mention that the product discovery engagement was not seamless.  Following are additional key findings of the 2022 study: •  Commercial engagement issues affect overall satisfaction, •  Millennials1 and Gen Z customers remain hard to please, customers who are provided all explanations,  a special ceremony and a follow-up call have an average score of 871. When a dealer fails to complete one of these steps, satisfaction declines to 835. MG ranks highest for a second consecutive year, with a score of 881. Toyota (878) ranks second and Hyundai (872) ranks third.