MINISO, a globally recognised lifestyle brand, known for its high-quality household and everyday products at affordable prices, has expanded its reach in India with over 260 stores nationwide. With a motto that "A better life has nothing to do with the price," MINISO aims to offer accessible products to enhance the lives of its customers.
Established in 2018, the MINISO store at Prozone Mall marked the brand's entry into Tamil Nadu. Now, on February 25, 2024, MINISO unveiled its largest outlet in India at Lakshmi Mills. This new store is set to offer an extensive range of products catering to various needs, including cosmetics, perfumes, skincare, toys, travel essentials, household items, stationery, and daily life accessories.
MINISO's pricing strategy ensures affordability for customers, with products ranging from as low as Rs 60 to Rs 1800.