Mobil, a brand of engine oil has partnered with action thriller ‘VikramVedha’ slated for a worldwide release on September 30 in over 100 countries. Through its partnership with the film starring Hrithik Roshan, Saif Ali Khan and Radhika Apte, Mobil aims to highlight its brand values of driving human progress, building confidence, and enabling customers to unlock their true potential.
Vikram Vedha is an action-thriller written & directed by Pushkar-Gayatri. The story of Vikram Vedha is full of twists and turns, as a tough cop Vikram (Saif Ali Khan) sets out to track and chase a dreaded gangster Vedha (HrithikRoshan).
What unfolds is a cat-and-mouse chase, where Vedha - a master storyteller helps Vikram peel back layers through a series of stories leading to thought-provoking moral ambiguities said Vipin Rana, CEO, ExxonMobil Lubricants Pvt Ltd. Partnering with films like ‘Vikram Vedha,’ which present compelling stories that resonate with people across linguistic and geographic differences, is a part of our strategy to be closer to our customers and underline our differentiating strengths he added.