Myntra’s new brand campaign focuses on elevating everyday fashion

Myntra recently launched a wide brand campaign, starring multiple superstars from across the Indian cinema landscape, with a series of ad films targeting shoppers from metros, as well as tier 2-3+ cities and towns.
The brand campaign's tagline 'Be Extraordinary Every Day' has been chosen to reach fashion lovers from all walks of life and outline how the platform makes everyday fashion accessible to people across the nation.

Chief Marketing Officer

The ad films feature celebrated actors like Ranbir Kapoor, Kiara Advani, Tamannaah Bhatia, and Vijay Deverakonda, who are all fashion icons in their own right, and touches upon various features on Myntra that enable customers to have a delightful and superlative shopping experience.

The ongoing campaign is wooing shoppers, across metros as well as T2/3 regions, by talking about the lakhs of styles from all their favourite brands from across categories like fashion, beauty, and lifestyle, while elucidating on Myntra's unparalleled service offerings such as delivery within 3 days, across the country, according to  Sunder Balasubramanian, Chief Marketing Officer, Myntra.