New advertising academy to be set up in Coimbatore

The Advertising Club of Coimbatore, in collaboration with PSG Institute of Management (PSGIM), has announced the establishment of the Coimbatore Advertising Academy (CAA). 
This partnership will offer a Certificate Programme in Advertising to nurture talent for the evolving advertising industry. The MoU exchange ceremony to formalise this initiative took place at PSGIM today.
LV Navneeth, CEO of The Hindu Group, attended as the chief guest, while Sean Dodson, Course Director for Journalism and Public Relations at Leeds Beckett University, UK, was the guest of honour. Dr. V Srividya, Director of PSGIM, and RLN Shivakumar, President of the Advertising Club Coimbatore, were also present.
Navneeth expressed his enthusiasm for the initiative, praising the curriculum's modernity and its inclusion of topics like AI in advertising. He highlighted the program’s suitability for those seeking careers in advertising, early-stage career changers, and professionals from other disciplines. 
He commended the partnership with PSGIM and noted the advertising industry's need for skilled talent.
Dodson discussed evolving trends in journalism and advertising, such as trivialisation, cancel culture, and the apathy of younger audiences, while applauding the academy’s initiative.
Ramakrishnan, Director of CAA, outlined the academy’s vision to position Coimbatore as a hub for advertising excellence. 
Dr. Srividya emphasised the relevance of the program amid the shift from print to digital media and its potential to equip participants with essential skills. The event concluded with RLN Shivakumar delivering the vote of thanks.