New & Improved Tide with boosted stain magnets launched

Tide, the World’s No. 1* detergent brand, has announced an iconic new partnership as it continues its history of delighting consumers with superior laundry solutions.

Tide is relentlessly focused on the consumer needs for upgraded laundry solutions. In response to these changes, the NEW and IMPROVED Tide, equipped with boosted magnets, is designed to effectively tackle deep-seated stains like tea, coffee, oils & gravy, ensuring an outstanding clean.

Speaking on the partnership, King Khan said, “This collaboration with Tide is not just about endorsing a brand; it's about a shared commitment to perfection, and the relentless pursuit of excellence. Tide’s New and Improved performance and its ability to remove stains will delight consumers on their laundry needs”.

Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India spoke on this new partnership: “P&G, home to the world's no 1* detergent brand, is committed to solving everyday consumer needs with superiority that drives brand preference. We're delighted with the partnership with Shah Rukh Khan and his endorsement of the New and Improved Tide as the Stain Removal King".