Nippon Paint Celebrates World Painter Appreciation Day

On World Painter Appreciation Day, Nippon Paint aims to honor painters, recognizing their essential role in beautifully painted homes. NEO by Nippon Paint is a new initiative designed to enhance the painting and beautification experience for modern Indian homeowners. The brand has introduced a new identity for painters as Home Stylists, which acknowledges painters as creative professionals rather than just service providers. 
To support this, Nippon Paint has launched several initiatives, including soft skills training for painters, new uniforms, and ID cards to foster pride and professionalism. Over 100 painters have already been trained to become trusted color advisors. Additionally, the company has released a Painter Anthem, a rap song celebrating painters' contributions. Mr. Mahesh Anand, President, Nippon Paint India Decorative Business, emphasized that this initiative aims to empower painters, enhancing their recognition and professional status in India.