OPPO Kicks Off 'Live Unstoppable' Campaign for K13 5G

OPPO India launched an upbeat campaign #LiveUnstoppable, to mark the launch of the OPPO K13 5G smartphone  the newest addition to its popular K Series. The film reflects the bold and performance-driven identity of the K Series and underscores the K13’s positioning as a device that’s ‘overpowered (OP)’ where it matters most – smooth multitasking, immersive gaming, long-lasting battery life, and reliable connectivity, calling it the OP Phone.

Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, commented on the launch of the OPPO K13 5G, stating it redefines "overpowered" performance in the sub-₹20K market in India. The brand film reflects the lifestyle of youth by combining advanced technology with a dynamic “game battle” theme and a catchy rap song. It showcases the excitement of competition, creativity, and the pursuit of excellence, aligning with the essence of the OPPO K13.