Oreo brings a blockbuster first day first show screening

This Pongal, OREO, the world's No.1 and India's favourite cookie brand, is set to captivate the hearts of Tamil Nadu with its exclusive cinema-themed limited-edition packs. Embracing this ritual and fervor for cinema during the festive season, OREO has unveiled specially designed packs to add a touch of magic to Pongal celebrations.

 Speaking about this, Mr. Nitin Saini, VP- Marketing, Mondelez India, said, “With our limited-edition OREO Movie Ticket packs, we hope to add a touch of sweetness and cinematic joy to everyone's Pongal celebrations by offering the coveted first-day-first-show unique movie-watching experience to our OREO lovers.” 

Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India added, “We partnered with PVR for an exclusive Oreo-fueled Captain Miller screening in Chennai.”

Mayuresh Dubhashi, Group Executive Creative Director said, “This is another step in entrenching Oreo into Indian culture. We hijacked every single medium associated with Pongal blockbuster releases - OOH, trailers, theatres, even 28-foot tall movie poster cutouts.”

OREO has introduced a special INR 35 pack as a tribute to the rich cinematic culture of Tamil Nadu and aims to captivate the hearts of OREO enthusiasts across Chennai. In addition to the blue packs, OREO has launched limited-edition Movie Ticket packs. 2000 of these special packs, adorned in classic black and white will act as a golden ticket, granting 2000 lucky consumers free entry to an exclusive first-day first show of their favorite films.