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Today Date : Sunday, May 26, 2024

Parle Agro discontinues apple juice imports from China

Parle Agro discontinues apple juice imports from China

Parle Agro has said it has actively worked towards complete discontinuation of all apple juice imports from China to sourcing these 100% from India.

Certain challenges faced by apple processors in India had led to issues with procuring of this fruit 100% from India. Challenges included limited availability of apples and outdated technology in processing abilities.  Hence, the company has supported in upgrading fruit processing facilities of four processors based in J&K, Himachal Pradesh and Uttrakhand. Parle Agro is working closely with them to build their processing capabilities, increasing their output and building efficiency leading to reduction in wastage. 

Schauna Chauhan, CEO, Parle Agro stated, “Parle Agro has, and will always be ‘India-focused’ in terms of sourcing raw materials and strengthening infrastructure. Our goal is to always be at the forefront of improving and building up capabilities of our partners in India and deliver best-in-class products in the beverage category.”   `t6Parle Agro has always been committed to source within India and create state-of-the-art fruit processing capabilities nationally, thereby actively and consciously contributing to India’s Atmanirbhar Bharat Abhiyaan before it was even conceived, according to an official communication from the company.