Paytm launches new campaign on UPI money transfer

One 97 Communications Limited (OCL) that owns the brand Paytm, celebrated the Tamil New Year and auspicious beginnings with the Paytm UPI Udan Thottadhellam Thulangum campaign promoting its fast & secure UPI money transfers.

As a part of  the campaign, Paytm has also released a new brand film that marks new beginnings and shows how financial and emotional support from a near and dear one can help one kickstart their dream venture. 

The firm portrays four different situations where users in Tamil Nadu send money using Paytm UPI to help their friends and family pursue their personal and professional aspirations.

Top celebrity influencers like Arivu, Ma Ka Pa Anand, Aishwarya Rajesh, Eruma Saani Vijay and Manimegalai also participated in the campaign and took to Instagram to  talk about instances in their life when someone supported them and helped them start their journey. 

Paytm Spokesperson said, “Our latest campaign ‘Paytm UPI Udan Thottadhellam Thulangum’ for the Tamil New Year is aimed at creating deeper engagement with Tamilians and enabling new beginnings for a prosperous year to come.”