Penang Roadshow to India 2023: ‘Chalo Penang’ Campaign to boost MICE industry

The Penang Convention & Exhibition Bureau (PCEB) is once again hosting the 6th edition of Penang Roadshow to India 2023 that will be taking place in 4 different cities from 13 – 20 February in Mumbai (13 February), New Delhi (15 February), Chennai (17 February) and Hyderabad (20 February). 

PCEB 

There will also be a networking event hosted in each city to connect and collaborate with India buyers from the MICE industry, according to a communication from the company. Penang’s second virtual roadshow to India early last year attracted 24 buyers and trade visitors registering from various travel trade sectors in India. 
Going back to its physical form, this year a total of 14 registered exhibitors together with Team PCEB will be welcoming an estimation of 800 buyers and trade visitors in total.

The Penang State Minister for Tourism and Creative Economy, the Hon. Yeoh Soon Hin, said ‘’PCEB will also be launching the latest meeting and incentive packages to re-establish connections with the India market to cater to the preferences of our business travellers.” 
These are one of the many efforts in providing a fresh perspective of Penang by including the attractions available in Mainland, Penang.