Pernod Ricard India launches 'Drink More Water' campaign for responsible drinking

Chennai, 5 June 2023:Pernod Ricard India, a global leader in the wine and spirits industry, has launched a campaign called 'Drink More Water' to promote responsible drinking and raise awareness about the importance of drinking water when consuming alcohol. The campaign aims to encourage responsible drinking and encourage individuals to stay hydrated while enjoying social occasions. Pernod Ricard India, a leading premium spirits company, has been actively working to prevent and reduce harmful alcohol use through collaborations with industry members, civil society, governments, local authorities, and consumers. 

The campaign aims to educate consumers on making responsible choices by drinking more water and staying hydrated, creating a more enjoyable and responsible convivial moment. The campaign targets an audience above the legal drinking age and aims to reach around 30 million consumers in India. Pernod Ricard India is also accelerating its commitment to 'Responsible Hosting', a key pillar of the company's Sustainability & Responsibility Roadmap 2030 - 'Good Times from a Good Place'.