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Today Date : Friday, April 19, 2024

Piramal Lacto Calamine ropes in Priyanka Mohan as Brand Ambassador

Piramal Lacto Calamine ropes in Priyanka Mohan as Brand Ambassador

PiramalPharma Limited’s Consumer Products Division today announced its association with the south movie star Priyanka Mohan for its flagship skincare brand, Lacto Calamine. 
The brand is expanding its oily skincare product portfolio in South India which includethe Charcoal Peel Off Mask, Sunscreen, Facewash with Kaolin Clay and Oil Control Face Wipes. 


With the new brand campaign, ‘Clear Matte Balanced Face’ Lacto Calamine aims at addressing consumer’s oily skin problems. 


Nitish Bajaj, CEO of Consumer Products Division said, “We believe, for the modern woman, a holistic approach to wellness is important and it applies to skincare as well. Lacto Calamine with its new range of products promises to tackle oily skin problems and provide consumers with best-in-class products which will give a daily oil free matte looking skin. 


Lacto Calamine’s Kaolin Clay is an effective solution which when applied daily, keeps away excess oil, and helps achieve clear matte skin goals”.