Platinum uptake predicted in comming Akshya Tritiya: Platinum Guild

With a growing preference for choosing what is pure, naturally white platinum jewellery will see an uptake. All our retail partners are looking forward to a positive AkshayaTritiya said, Vaishali Banerjee, MD India – Platinum Guild International.

With a modern twist to traditional designs, the platinum jewellery range for this special occasion includes elegantly crafted deity pendants of Lord Ganesha and Aum, to other skillfully crafted pendants, chains, earrings and neckpieces for women, Platinum Love Bands for couples and classy chains and bracelets for men, according to a media release from the Guild.

Commenting on their special designer edition under Men of Platinum to be launched on the occasion of Akshaya Trithiya, Amarendran Vummidi, Partnerof VBJ Jewellers said, “Jewellery made in platinum is 95% pure, it comes with a Quality Assurance Card and bears the purity hallmark of Pt 950".   Dipu Mehta of ORRA Jewellers said,"We foresee the demand for platinum picking up across the country, primarily driven by younger segment that has developed an increased preference for the metal. Its qualities of purity, rarity, true white make the ideal buy for this important occasion."