Polycab India announces official partner for ICC Global Events in 2023

Polycab India Ltd. (PIL), India’s leading electrical goods company with a consolidated turnover of Rs. 122+billion in FY22 today announced an official partnership with the International Cricket Council.

The partnership will include Polycab’s sponsorship of all major men’s and women’s ICC global events scheduled until the end of 2023, including the ICC Women’s T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India. 

Polycab 

Through this partnership, Polycab will aim to deepen its engagement with their existing and future customer’s and drive the message - ‘We Innovate for a Brighter Living’. All communication throughout the tournament will focus on it’s innovative, safe and energy efficient products, build customer and influencer awareness and engagement.