Polycab unveiled new TVC for POLYCAB MAXIMA+ Green Wire

Polycab India, a leading electrical goods company, has launched its latest TVC for the Extra Safe POLYCABMAXIMA+, showcasing POLYCABMAXIMA+ Green wire tailored for the Southern market. The campaign reaffirms Polycab's commitment to innovation and customer safety, encouraging consumers to prioritize and make informed decisions for their homes. The TVC highlights the importance of safety in home construction, blending traditional rituals with modern safety measures to emphasize the significance of choosing the right wiring for one's dream home.

The campaign, conceptualized by Ogilvy India, follows a family embarking on the construction of their dream home, performing traditional rituals like Bhoomi Puja and placing protective charms. The Voice of God questions the family about the importance of electrical wiring, highlighting the need for attention to detail in choosing the right wiring. POLYCABMAXIMA+ Green wire with 5-in-1 Green Shield Technology emerges as the solution, offering extra safety and peace of mind. The POLYCABMAXIMA+ Green Wire film will be broadcasted across Kannada, Malayalam, Tamil, and Telugu news channels and Polycab India's social media handles.