On the occasion of the dhoti week, Ramraj cotton has introduced a combo pack with three dhotis for Rs 500. During the dhoti week, which is celebrated from January 1 to 7, production of dhotis would have a huge impact as the company aims at promoting usage of dhotis at all levels.
The combo would be made available at all the company showrooms and authorized textile outlets. The week has been observed from 2015 ever since the Tamil Nadu government launched it. Every year, the company introduces a new variety of traditional wear during the observance and works towards increasing the usage of dhotis.