Repose Mattress Partners with UK and Co for Business Expansion

Repose Mattress, a leading name in the mid-to-premium mattress industry, has announced a strategic partnership with UK and Co, a family business consulting firm, to drive its next phase of growth. With operations across 17 states and over a decade of experience in the mattress sector, Repose aims to enhance its market presence through this collaboration.
The partnership will be led by Ullas Kamath, Founder of UK and Co, who has a track record of helping businesses scale through strategic interventions in product technology, sales, marketing, and financial planning. Speaking on the collaboration, Kamath stated, “Repose Mattress has immense potential in the Indian market. Our focus will be on innovation, market expansion, and operational efficiency to create ‘Repose 2.0’, a new version of the brand that sets industry benchmarks.”
Balachandar S, Managing Director at Repose Mattresses, expressed enthusiasm about the partnership. “This collaboration with UK and Co will provide us with strategic direction to enhance our product portfolio, streamline operations, and expand our reach. We are committed to delivering world-class sleep solutions, and this marks a major step toward that vision.”
Ramanath Bhat, Joint Managing Director, highlighted that the partnership comes at a crucial time as the mattress industry shifts towards premiumization and advanced sleep technologies. With rising consumer awareness about sleep quality, Repose is well-positioned to capitalise on emerging trends and further strengthen its market leadership.