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Today Date : Wednesday, July 24, 2024

Roff launches consumer awareness campaign for Pidilite's tile fixing adhesive

Roff launches consumer awareness campaign for Pidilite's tile fixing adhesive

Pidilite, a leading manufacturer of construction and specialty chemicals, has launched a campaign to increase customer awareness about the consequences of using traditional tile fixing methods, including cement. The campaign addresses customer frustrations with cracked tiles, debonding, falling tiles, and unaesthetic appearances resulting from traditional methods. The company explains that traditional methods may not align with the evolving needs of new-age customers, as vitrified tiles have a smooth, non-porous surface at the back that is difficult to bond with cement alone. Additionally, modern-day tiles and stones require adhesives with higher bond strength that spread evenly for proper fixing.

Roff adhesives are self-cured and not affected by weather change cycles, making them suitable for modern-day tile and stone installation. The campaign aims to help consumers make informed choices about Roff tile adhesives, which are designed to reduce and eliminate common problems faced when installing tiles. Pidilite Industries Ltd.'s Deputy Managing Director, Sudhanshu Vats, explains that the brand Roff is aimed at transforming the way tiles are fixed in India and is committed to raising awareness and enhancing customer experiences. Roff products embody cutting-edge technology, blending global expertise with local intelligence, enabling contractors and architects to create long-lasting beautiful tile and stone creations without worry. The campaign highlights the brand's commitment to quality, performance, and sustainability, empowering customers to achieve outstanding results while reducing their ecological impact.To open “Magar Ki Jakad”Campaign, click link: https://youtu.be/LhJiYCSgGv8