Sales, marketing strategies taught

The Department of Business Administration of Kongu Arts and Science College has organized Guest lecture on “Sales and Marketing Strategies”. Nearly 100 Students attended the event. Dr.K.V.Shanmugavadivu, Assistant Professor, Department of Business Administration welcomed the gathering.

The resource person Dr.S.Thilaga Assistant Professor,Coimbatore Institute of Technology spoke on the marketing strategies, branding, packaging, labelling, pricing and distribution. The session instilled the knowledge about marketing tactics.The faculty and students have actively participated in the programme. Dr.M.Thangam, Head of the Department of Business Administration proposed a vote of thanks.