Sawalia aims to empower Indian consumers in JSW Paints’ Pixa campaign

  JSW Paints, India's leading environment-friendly paints company, is promoting transparency in the paint industry by launching a new campaign featuring the iconic character Sawalia, portrayed by Alia Bhatt. The campaign educates customers about the benefits of their product, PIXA, which offers maximum coverage. The campaign is launched across key TV channels, digital platforms, and other platforms. 

The heart of the campaign revolves around the best in class coverage offered by Pixa, showcased through innovative elements in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khuranna. JSW Paints CEO Mr. AS Sundaresan emphasizes the brand's unique feature, Covermax, which enables customers to complete painting their homes with minimum paint consumption. Pixa is the only brand in its category offering over 1808 shades with the promise of 'Any Colour One Price'. TBWA/India CEO Mr. Govind Pandey believes that the latest feature of JSW Paints has significantly raised the delivery of coverage in the paint industry.