SBI Securities unveils its first Brand Film “Jey Thaat”

SBI Securities, a trusted name in financial services, has launched its first brand film talking about investing with confidence.The film embodies the spirit of financial empowerment and resonates with the war cry "Jey Thaat," which translates to "This is my proud moment”, while investments go rightand dreams are achieved.

This captivating film features individuals that have made informed decisions backed by researchwith SBI Securities by their side, and their unwavering belief in the brand. It signifies SBI Securities' role as a steadfast partner in the investment journey of every Indian investor. 

"SBI Securities will always stand by you as your SAATHI—providing you with the financial confidence required for investing. Our relationship with customers goes beyond transactions; it's built on lifelong trust, and this message is at the heart of our film”, said, Deepak Kumar Lalla, MD & CEO of SBI Securities.

SBI Securities is now striving to connect with the new generation by instilling true financial confidence. The aim is to enable them to explore endless opportunities in their future, as depicted in the brand film. 

The film champions an attitude a relentless desire to invest with confidence precisely what SBI Securities offers as a trusted companion.

The film has been crafted by their creative agency, Hotstuff, and will be launched across popular online and offline platforms, including TVC, Outdoor, Radio, and Digital. For more information, visit https://www.sbisecurities.in