Sensodyne partners with Indian Dental Association to honour dentists

Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has partnered with Indian Dental Association (IDA) to host a series of conclaves recognizing and celebrating the role of dentists in ensuring good oral health of their patients. To honour the role of these Oral Health experts in the dentist community, Sensodyne and IDA have co-created a first-of-its kind platform for dentists to discuss the latest in science of dentistry that would enable them to work towards superior patient outcomes. 

Senior doctor in Madurai, Dr. Raj Kumar Gnanamuthu, MDS, Senior Orthodontist in Tirunelveli with 35 years of experience in dentistry was honoured at the event for his exceptional contributions to dentistry. 

Dr. A. Arul Prakash, IDA President, Dr. Alaguvel Rajan, IDA Secretary and Dr. Abdul Rahman, IDA Treasurer, were also present at the event.

Expressing her thoughts on this partnership, Ms Anurita Chopra, Head of Marketing, India Subcontinent, Haleon, said, “We are honoured to partner with the Indian Dental Association and acknowledge to the invaluable contribution of dentists. We hope to raise awareness on the need for regular dental appointments, thus motivating people to prioritize their oral health and foster a healthier future for all.”

On this occasion, Dr Ashok Dhoble, Hon. Secretary General, Indian Dental Association said “IDA is committed to increasing the awareness of oral health in India."

As the leading sensitivity toothpaste brand, Sensodyne also celebrated the importance of dentists on this World Dentist’s Day by launching four short digital films which call them #DoctorsOfJoy. These films were showcased at the conference as well in the honour of the dentists.