Soch Celebrates 175th Store Milestone

Soch, India's leading evening occasion wear brand, proudly announces the opening of its 175th store, which is also Soch’s largest store in the country, spanning a 5000 sq ft area. Strategically located in Pondy Bazaar, the bustling shopping district of Chennai, this flagship store aims to enhance the shopping experience for Soch's customers.

This new establishment is set to elevate the retail experience by introducing a dedicated Saree & Lehenga Studio an exclusive space showcasing a curated selection of sarees and lehengas. This Studio is not only intended to be seamless but also unforgettable, ensuring a heightened sense of luxury for every customer.

Commenting on the launch, Mr. Vinay Chatlani, CEO, and Co-founder of Soch Apparels Pvt Ltd shared, "Soch has had a wonderful journey, starting from our first store 18 years ago, to the opening of this 175th store today. This significant milestone not only underscores our dedication to the customers but also signifies our unwavering commitment to providing an exceptional shopping experience marked by quality, a diverse range of ethnic wear, and personalized service.”

The addition of this store marks a significant stride in Soch's continuous growth and success within the Indian ethnic wear industry. Soch extends its retail reach through shop-in-shop formats and is prominently featured on major marketplaces such as Amazon, Myntra and Ajio.