“Starry Night” as 2024 Global Automotive Color of the Year

Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, announced its 2024 Global Automotive Color of the Year – Starry Night. The latest edition marks the 10th year Axalta has introduced its automotive color of the year and the first time it has featured a black shade. 
“Black is the second most popular automotive color globally and we’re excited to feature a black shade as our 2024 Global Automotive Color of the Year,” said Dan Benton, Global Color Marketing Director at Axalta. “Starry Night is a hue where black is bright and dark is distinguished. This year’s color is part cosmic and part classic, but all Axalta.” 
Axalta first introduced its Global Automotive Color of the Year in 2015 with Radiant Red. Since then, the company’s global team of color experts has collaborated annually to introduce a trending and up-in-coming shade for the automotive industry.