ITC's Sunfeast Dark Fantasy, is thrilled to announce the beginning of an exciting journey with the ‘King of Fantasy’, Shah Rukh Khan, as the new face of the brand. This innovative concept springs from the universal yearning for a touch of fantasy in our everyday lives.
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division, shared his thoughts on the exciting partnership with ShahRukh Khan saying, "We are supremely excited to have the King of Bollywood, Shah Rukh Khan, as the face of SunfeastDark Fantasy. Together, we aim to take people on an extraordinary journey that celebrates their fantasies, making it a memorable experience."
Shah RukhKhan, expressed his views on joining hands with Sunfeast Dark Fantasy:"I am delighted to associate with Sunfeast Dark Fantasy, a brand that is truly loved by all of us. The brand's new proposition of ‘HarDil Ki Fantasy' deeply resonates with me, as it encourages everyone to imagine, fantasize and live the extraordinary; an idea which I truly believe in. I am happy to be a part of this exciting and unique journey of fulfilling fantasies”.
Mr. Romi Nair, National Creative Director, FCB Ulka expressed his joy on the exciting collaboration between Shah Rukh Khan and Sunfeast Dark Fantasy: “This campaign encourages everyone to take “flights of fantasy” and come back alive. The campaign brings Shah Rukh Khan in an avatar that we all love him for. He will charm India with this campaign.”
The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels. Sunfeast Dark Fantasy is all set to carve an everlasting place in the hearts of its customers by offering them an unmatched experience that blends fantasy with reality.