Taneira, the Indian ethnic-wear brand from the house of TATA, has launched its third store in the city. Located on 100 ft. road in Velachery, this is the brand’s 36th store in the country and was inaugurated in the presence of Mr. Ambuj Narayan, Chief Executive Officer, Taneira.
Sprawled across 3100 sq. ft., the new store presents a soulful amalgamation of traditional crafts in an upscale earthy setting located at Shop No. 34, 100 ft. road, opposite to Sree Gupta Bhavan, Velachery, Chennai, Tamil Nadu.
Handcrafted sarees
The store provides an experiential shopping where customers can browse through the wide assortment of handcrafted sarees, blouses and ready-to-wear kurta sets made with the natural, pure and authentic fabrics. Taneira houses an exquisite range of pure Kanjeevarams, South Silks, Banarasis, Pochampally Ikats, Mangalgiris, Chanderis, Maheshwaris, Jamdanis and Tussars including revival designs.
The brand is running an inaugural Gold Coin Offer for the customers from January 13th to 17th as part of which, Taneira will gift 0.2 grams Tanishq gold coin on shopping worth INR 20,000/