Titan Company has announced the launch of ‘Go Green’ initiative to plant 1 lakh+ trees and traverse the journey of a greener India. To step up efforts towards this sustainable movement, Titan’s ‘Go Green’ initiative was kicked off with a Marathon Relay run with a collective pledge to plant trees along the route from Pantnagar to Bengaluru.
The Titan 'Go Green' run flagged off from Pantnagar on September 10 and reached via Delhi, Jaipur, Azamgarh, Lucknow, Chandigarh, Ahmedabad, Vadodara. Mumbai to Pune on October 3 and is moving swiftly to the next destination.
Under the ‘Go Green’ umbrella initiative, Titan Company will be running a series of plantation drives, which will encourage employees and their families to plant trees in partnership with the NGO, ‘BiotaSoil Foundation’, Tata Motors and Tata Power.