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Today Date : Tuesday, April 23, 2024

Torrent pharma launches campaign for calcium intake

Torrent pharma launches campaign for calcium intake

Torrent Pharmaceuticals Ltd has unveiled its first-ever 12-week-long campaign #BeShelcalStrong  across TV and digital media.

Vitamin D deficient

With this the pharma giant announces the entry of its brand Shelcal 500 - a market leader and the no. 1 doctor-recommended calcium supplement$ - as an over-the-counter (OTC) calcium supplement brand. In India, close to 40% people are calcium deficient and 79% are Vitamin D deficient*. Torrent Pharma aims to raise awareness about the importance of fulfilling one’s calcium and Vitamin D3 needs in a way that is relatable to the daily lives of people. 

As a part of the #BeShelcalStrong campaign, Torrent Pharmaceuticals has added a highly interactive calcium calculator on the website,, which will calculate the approximate daily dietary calcium intake of the user, meeting 100% RDA of calcium. 
Based on the analysis, consumers can make an informed decision about their calcium intake, according to a press note from the company.