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Today Date : Wednesday, July 17, 2024

Tourism Malaysia  intensifying its promotional strategies

Tourism Malaysia intensifying its promotional strategies

Tourism Malaysia is intensifying its promotional strategies towards Indian travellers through several tourism expos including the recent Outbound Travel Mart (OTM) held in Mumbai from 8th to 10th February 2024, and the upcoming South Asia Travel & Tourism Exchange (SATTE) in New Delhi, scheduled from  12th to 22nd February 2024. 

The mission is led by Mr. Razaidi Abdul Rahim - Director, Tourism Malaysia, Chennai, Ms. Noriah Jaafar - Director, Tourism Malaysia, Mumbai and Mr. Akmal Aziz - Deputy Director, Tourism Malaysia, New Delh, together with 45 organisations, comprised of two (2) state tourism bodies, three (3) airlines, 14 hotel and resort operators, 19 travel agents, six (6) product owners, and the Malaysia Convention & Exhibition Bureau (MyCEB), also an agency under Ministry of Tourism, Arts and Culture Malaysia.

This mission is also to promote the recently lifted entry visa to Malaysia with visa-free entry for citizens of India for stays of up to 30 days beginning 1st December 2023 until 31st December 2024. The announcement was made by the Prime Minister of Malaysia Dato’ Sri Anwar Ibrahim. Additionally, it serves as a platform to promote Visit Malaysia 2026 through publicity coverage throughout the programme.