Truecaller has announced a corporate rebranding and launch of a brand new app icon that will be instantly recognisable on the Google Play Store and Apple App Store. The timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm.
Commenting on the announcement, Alan Mamedi, Co-founder and CEO, Truecaller said, “We are excited to unveil our new brand identity and logo. “Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy.”
The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity.
The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks. To see the new app icon and changes, users need to update to app version 13.34 or newer on Android and version 12.58 or newer on iOS.