TuneCore expands to South India, selecting four artists to receive INR 100,000

TuneCore, a leading development partner for self-releasing artists, has announced the third edition of its TuneCore Grant program. The program, which was launched in 2022, will provide INR 100,000 each to four independent artists who perform in Tamil, Telugu, Kannada, and Malayalam. Artists can submit their entries via the TuneCore India website between 1st March and 31st March 2024. The program, which has seen nearly 300 artists participate since its inception, aims to encourage more artists to release independently, express themselves in their language of choice, and contribute to India's diverse culture.

TuneCore artists in India release music in more than 25 local languages, with the four languages selected for this edition representing some of the fastest-growing languages in terms of releases per year. TuneCore's international strategy thrives on fostering vibrant local music ecosystems around the world, and the expansion of the TuneCore Grant to South India exemplifies this commitment.

Vivek Raina, Managing Director of Believe, India & South Asia, said that Believe is committed to fostering local communities and artists singing in their local languages. Grant applications from artists should include an original single in Tamil, Telugu, Kannada, or Malayalam and are open to artists of all genres.