UGRO Capital Launches GRO X APP for MSMEs credit

U GRO Capital, a DataTech NBFC involved in Lending as a Service (LaaS) in India, has announced the launch of GRO X App, a credit line on UPI for MSMEs.The Company also unveiled its first brand campaign to demonstrate its technological prowess, superior underwriting, and instant loan solutions for last-mile MSMEs.

On the launch of GRO X App, Mr. Amit Mande, Chief Revenue Officer, U GRO Capital said, “The GRO X proposition leverages our data analytics prowess and cashflow backed risk assessment methodology to deliver instant short-term credit limit to the MSMEs. 

Groceries for festive season

The MSMEs can then dispense this credit on UPI, receive payments and pay interest only for the time the funds are utilised, there by making it affordable and transparent. For example, a kirana store has to stock up groceries for festive season, the merchant can get GRO X limit instantly, use his GRO X limit to pay distributors for the stock, receive payments from customers to manage his utilisation and have a transparent visibility of his credit limit, debit and credit transactions, and interest payments, all on his smart phone. It truly gives all small businesses Non-Stop Business karne ki Azaadi.”