Duroflex,India’s foremost sleep solutions provider has unveiled its latest ad filmfeaturing national brand ambassador, ViratKohlishowcasing their exceptional research-backed mattresses. Set on the theme of #GreatSleepGreatHealth, the campaign advocates the power of quality sleep in fostering an active lifestyle at any stage of life.
Speaking about the campaign,Duroflexbrand ambassadorViratKohlisaid"When we talk about health and fitness, the most important thing about which the conversations are yet happen is, it’s not just about what you do in gym and how well you train; It's always about the lifestyleand it is the most important aspect of physical health as well as mental health.”
Speaking about the new campaign,MohanrajJagannivasan, Chief Executive Officer, Duroflex said,“Our latest campaign sees imaginative storytelling take center stage, presenting our brand ambassador and cricketer, ViratKohli, in a new avatar. We take immense pride in showcasing this creative TVC that seamlessly blends the art of good sleep with the pleasures of an energetic life”.
Conceptualised by Tilt Brand Solutions, AdarshAtal, Chief Creative Officer, Tilt Brand Solutions adds, “We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon - ViratKohli.”The brand film is set to be aired on all major national television channels.