vivo announced its latest digital campaign‘Women in STEM’

The Indian society is progressing by leaps and bounds, and yet Indian women struggle to pursue careers in the fields of Science, Technology, Engineering, and Mathematics (STEM). A research study claims that there is the highest enrollment of "Women in STEM" in India, but the least conversion of them into the Indian workforce. Hence, there is a dire need to empower Indian women who want to pursue STEM subjects and build careers through them. 

GeetajChannana, Head of Corporate Strategy at vivo India, said, "The ‘Women in STEM’ initiative is a part of the Ignite CSR program for vivo in India. It underlines our commitment to India and is an endeavour to support deserving women to ascend and be a part of the India growth story. This campaign brings to life the story and determination of young women from various parts of India as they undertake a long journey to pursue education and join the workforce.”

Swati Bhattacharya, Creative Chairperson, FCB Indiasaid, “Our future will look great only when women play an equal role in it. This film is an ode to the young girls whose grit and determination has taken them to the high ' seats' of education in India. The vivo scholarship works as a catalyst to change their lives forever.”

The Digital Video Commercial (DVC) portrays the inspiring journey of young women from various parts of India undertaking a long journey to their dream college while carrying their own chairs with them. Crafted by FCB India, the campaign video highlights the critical need for fostering a supportive environment for women in STEM (Science, Technology, Engineering, and Mathematics) domains.Under the ‘Women in STEM’ initiative, vivo Indiaoffers scholarships to numerous deserving women, facilitating their access to education and opportunities for successful careers.