vivo expands retail presence in India with 4 flagship stores

vivo, the trusted global smartphone brandreiterated its pursuit of providing immersive retail experience to its consumers by bringing its biggest flagship store in the country by far in Ahmedabad. It offers an all-in-one immersive experience with dedicated activity zones for product experiences, consumer engagement, premium services, accessories, IOT, gaming, etc. 

In addition to this, vivo also opened one flagship store in Coimbatore, Tamil Nadu this month. With this, vivo India now has four flagship stores in the country including Ahmedabad, Bengaluruand Coimbatore, with a plan to build a network of 10 large size experiential stores by 2024. Also, the brand has a robust network of 650 exclusive stores. 

Underlining vivo’s focus on experiential retail, Geetaj Channana, Head of Corporate Strategy, vivo India, said, “With consumer orientation as our key focus, we strive to create immersive and premium interactive experience at our exclusive stores for our consumers and we also plan to add more experiential stores in other Tier-1 cities as part of our long-term focus to offer immersive retail experience to our consumers.”