vivo, the global smartphone brand, recently launched its Diwali campaign- #JoyofHomeComing. Crafted by FCB India, this campaign elegantly encapsulates the essence of the festival, serving as a heartfelt reminder that true joy blossoms when we embrace the spirit of togetherness with family.
While unveiling the campaign, Geetaj Channana, Head of Corporate Strategy, vivo India, said "our Diwali campaign serves as a poignant reminder to our audience that the core of this festival lies in returning home to share warmth and joy with loved ones as they cherish the delight of family togetherness.”
Abhinav Kaushik, President, FCB India said "This Diwali campaign, the cultural relevance of 'joy and togetherness' goes many notches higher. It’s a beautiful heart-tugging film where team vivo and FCB joined hands to create a story that’s bound to swell the heart with emotion and resonate with every Indian across the world."