vivois thrilled to be joining global football fansat the highlyanticipated UEFA EURO 2024,set to take place in Germany next summer. As the Official Partner and the official smartphone for UEFA EURO 2024,vivo will showcase its cutting-edge smartphone technology on the global football stage and connect withfans through exclusive brand moments and fan experiences.
The brand will also join hands with UEFA to present the “Player of the Match” ceremony after each game and celebrate the best players together with the audience. vivo will work closely with UEFA to engage football fans across the worldand share in the excitementthat the tournament is sure to bring.
In 2021, as an official partner ofUEFA EURO 2020TM, vivo launched a social media campaign encouraging fans to capture and share cheers and joyful moments during the tournament. The content created by fans wasshowcased at the opening and closing ceremonies of the tournament.
Additionally, vivo used its proprietary AI technology to restore memorable photos of famous moments in the tournament's history, which were presentedto UEFA as a gift for the 60th anniversary of the European Championship. vivo is proud tobuild and strengthenemotional connections with fans around the world through a shared passion.