Workshop on advertising held at KASC

The Department of Business Administration of Kongu Arts and Science College organized a two day workshop on “Advertising and Promotion Management” recently.  Nearly 215 Students attended the Programme. Dr. K. V. Shanmugavadivu, Assistant Professor, Department of Business Administration welcomed the gathering. Dr. D. David Winster Praveenraj, Assistant Professor, Bannari Amman Institute of Technology, Sathy was the resource person. 

He talked about the Salesmanship, Advertising tools and techniques and Promotional strategies. The session instilled the knowledge about promotional mix and advertising media.  Ms. K. Kumutha, Assistant Professor, Department of Business Administration proposed a vote of thanks.