XYXX onboards K. L Rahul as investor cum brand ambassador'

XYXX, a premium men’s inner wear and comfort wear label, has roped in Indian Cricket extraordinaire, K.L Rahul as their first-ever ambassador for the inner wear and lounge wear category. 

According to an official communication, the association would firmly establish XYXX as a fan favorite in the market and create a pathway for customer acquisition. XYXX marks a new chapter in their journey as they focus on further strengthening their online presence and robust geographical expansion in previously untapped markets with K L Rahul as the face of their marquee categories - inner Wear and lounge Wear.

In June 2021, XYXX had raised Rs. 30 Crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.This April, KL Rahul joins the ranks as an investor in XYXX for an undisclosed amount.