Klook India Ropes in Farah Khan for fresh summer travel campaign

Klook India has announced its association with filmmaker and choreographer Farah Khan for its new summer travel campaign, encouraging Indian travellers to rediscover familiar destinations through fresh and unexpected experiences.
The campaign features Farah Khan returning to Singapore, a destination she has visited before, but this time with a new perspective. She is joined by her personal chef Dilip, for whom the city is an entirely new experience.
The campaign highlights the contrast between a seasoned traveller and a first-time visitor, offering a unique narrative on travel discovery.
Through this initiative, Klook aims to address a common trend among Indian travellers, where trips often follow repetitive itineraries and popular recommendations. The campaign urges travellers to move beyond routine plans and embrace a mix of planned, spontaneous, iconic and local experiences.
The digital-first campaign has been launched with a trailer on Klook India’s Instagram handle, offering a preview of Farah Khan’s travel story.
This will be followed by three short-form episodes capturing their journey across Singapore, with a full brand film scheduled for release in early May on Instagram and YouTube.
Klook stated that its platform enables travellers to book a wide range of activities both before and during their trips, helping them explore destinations beyond conventional attractions, including hidden local experiences and last-minute plans.
Shivam Tyagi, Marketing Lead for Klook India and Middle East, said Indian travellers today are more informed and inspired, yet many holidays continue to mirror each other due to algorithm-driven recommendations.
He noted that the campaign encourages travellers to trust their curiosity and explore beyond standard travel lists.
Highlighting evolving travel trends, Klook’s Travel Pulse Study found that Indian travellers are increasingly open to discovering activities after reaching their destination and making spontaneous decisions.
The study revealed that nearly two in five travellers actively seek lesser-known places alongside popular attractions, with Gen Z leading this shift, while many millennials prefer spending more time in fewer destinations to connect with local culture.