PSGCAS and Advertising Club Madras join hands to boost Industry-led learning

PSG College of Arts & Science and Advertising Club Madras have signed a Memorandum of Understanding (MoU) to strengthen industry-academia collaboration and equip students for careers in advertising, marketing and communications. The partnership will establish an Advertising Club Madras Student Chapter at PSGCAS, offering students opportunities for industry mentorship, professional networking, interaction with advertising practitioners and leadership
development.
The collaboration will also facilitate the joint conduct of the Post Graduate Diploma in Advertising (PGDA), an industry-oriented programme aimed at bridging the gap between academic learning and professional practice.
The MoU was signed in the presence of Dr. T. Kannaian, Secretary; Dr. M. Jayanthi, Principal; and Dr. M. Umarani, Vice Principal (Self-Financing), PSGCAS; Saravanaa V., Director of Branding & Corporate Communication (B&CC), PSG & Sons’ Charities; Surej Salim, President; Kavitha Srinivasan, Secretary; and S. Balasubramanian, Chair of the Student Chapter, Advertising Club
Madras. The partnership marks a step towards closer engagement between the academic community and the advertising industry, with a focus on providing students with practical exposure and industry-oriented learning opportunities.