ALERT Golden Army Fest 3.0 held at PSGR Krishnammal College

ALERT Golden Army (AGA) Fest 3.0 was held at PSGR Krishnammal College for Women, Coimbatore, on September 10, bringing together academicians, healthcare professionals, social leaders, entrepreneurs, volunteers and community representatives with a shared focus on building safer and more resilient communities.
The programme began with Tamil Thai Vaazhthu, followed by the traditional lighting of the lamp by the dignitaries. A Bharatanatyam performance was also presented during the inaugural ceremony.
Participants were introduced to ALERT’s vision and initiatives through a video presentation, followed by an overview of the ALERT Golden Army and its mission to equip citizens with the knowledge, skills and confidence to respond effectively during emergencies and save lives.
Dr. Sushil Mary Mathews, Associate Professor and Head of the Department at PSGR Krishnammal College for Women, delivered the welcome address. ALERT Founder Kala Balasundaram delivered the keynote address, stressing the importance of citizen participation, emergency preparedness and collective responsibility in building safer communities.
Bhuvanesh, Assistant Chief Conservator of Forests, Coimbatore, and Vasantharajan of We The Leaders attended the programme as Chief Guests.
Dr. J. S. Bhuvaneshwaran, Director of PSG Super Speciality Hospital and REC Member of ALERT Coimbatore, delivered a special address on the importance of timely medical intervention and lifesaving skills.
Dr. M. Murugan, Dr. Saravanan and Aruna were the Guests of Honour. The programme highlighted collaboration among non-governmental organisations, educational institutions, healthcare organisations and community leaders.