Taneira launches ‘Inaya’ saree collection for modern celebrations

Taneira, a Tata product, has unveiled its new contemporary saree collection titled “Inaya”, aimed at modern Indian women seeking elegant and versatile occasion wear.
Priced from Rs. 3,499, the collection features lightweight and flowy sarees designed for intimate celebrations, pre-wedding functions, milestone events and social gatherings. The designs combine contemporary styling with traditional elegance, offering accessible occasion wear for a wide range of customers.
Inspired by nature and celestial movements, the “Inaya” collection incorporates abstract floral motifs, evolving forms and geometric influences.
The colour palette reflects natural landscapes, including dawn-inspired shades, twilight hues and floral tones.
Somprabh Kumar Singh, Chief Sales and Marketing Officer of Taneira, said occasion wear continued to contribute nearly 60 to 70 per cent of the brand’s sales. He noted that women today preferred expressive and individualistic fashion choices for celebrations.
He said the “Never Look the Same” theme behind the Inaya collection was created to encourage women to experiment with their celebration style while maintaining elegance and comfort. Taneira has also expanded its occasion wear portfolio with “The Valley of Flowers” and “Raas” collections for the summer wedding season. The company said the collections draw inspiration from floral artistry, culture and contemporary design elements.
The new collections are available at Taneira stores across the country and on the company’s online platform.