Tata Consumer Products has launched Tata Tea Chakra Gold Select in Tamil Nadu, offering a new tea blend with rich colour, inviting aroma and satisfying taste at an introductory price of Rs. 70 for a 100-gram pack.
The new product builds on Tata Tea Chakra Gold’s long-standing presence in the state and has been developed to suit local consumer preferences.
The launch aims to make a quality everyday tea experience more accessible to households at an attractive price.
The campaign features the tagline, “Niram-um Manam-um bright, Vilayum romba right,” highlighting the tea’s colour, aroma and value proposition.
Speaking on the launch, Sharat Verma, President – Packaged Beverages & Organic India at Tata Consumer Products, said the new blend reflected the company’s commitment to understanding Tamil Nadu’s tea preferences.
He added that Tata Tea Chakra Gold Select was crafted around local tastes rather than simply being sold in the state.
The company aims to strengthen the brand’s presence among existing consumers while encouraging new customers to try the product.
Tata Tea Chakra Gold Select will be available across Tamil Nadu through general trade outlets and other key retail channels.
Tata Tea Chakra Gold select launched in Tamil Nadu at Rs. 70
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